TRAC FM is a platform that uses live radio to do interactive polls in countries like Uganda, Kenya and Somalia. Wouter Dijkstra – founder of TRAC FM, asked me to develop an animation film that explains the platform to his prospect clients. The video is used as an elevator pitch on international conferences and on the home page of TRAC FM.
To get an authentic look & feel, we choose to collaborate with an African illustrator and a voice-over actor from Uganda. The motion graphics were produced in Colombia.
Client – TRAC FM
Agency – Story Collective
Work – Creative Director
Director & Script – Maarten Kal
Art Director – Silvana Araoz-Fraser
lllustrations – Mario Hounkanrin
Motion Graphics – Andrés Mutis
Sound Design – Marcus Gehring
Voice-Over – Michael Motovu