A founder film about trust and growth in a complex industry. Shot in Colorado, London and Amsterdam.

I directed this film for WMC Group’s ten-year anniversary. WMC trades critical raw materials, with a strong focus on uranium in the nuclear fuel cycle. Early in the process, one of the founders told me the business was way too complex for video, and he had a point. Uranium, supply chains, structured deals: none of it is easy to put on screen.

What carried the film was the human story underneath. The founders started in an Amsterdam attic and worked for 18 months before the first deal closed. The industry they entered is small and guarded, and it takes years to be trusted inside it. That trust, and the growth that followed, became the spine of the film.

The story was built around the founders’ own voices, recorded through interviews in Amsterdam. Supporting footage was shot across Colorado, London and Amsterdam. I did most of the camerawork myself, which keeps people at ease and let me capture authentic, unposed shots.

The film was made for existing clients, to strengthen relationships in an industry that runs on trust.

We’re now working on a new project together.