For healthcare organization Cordaan, we developed an internal campaign together with Samen met Max to mark their 20th anniversary.

In a series of six short videos, we followed the build-up to a large celebration in Amsterdam. The format: a light, journalistic style inspired by shows like Man bijt hond and AT5, with recurring segments such as The Decorated Chair and Hanging the Garlands.

Two Cordaan employees took on the role of presenters, visiting colleagues across different locations. The result was a cross-section of the organization — personal, informal, and focused on small, human stories and encounters.

Shot quickly with a small team, staying close to the people — more feeling than campaign. Just enough to bring everyone along towards the celebration.