Connecterra builds Artificial Intelligence (AI) that helps to grow food sustainably to feed future generations. The Ida (the Intelligent Dairy farm Assistant) is their first step in a journey to make global agriculture more productive, humane and sustainable using sensors and machine learning. Ida helps farmers to run an efficient dairy farm by analyzing cow behaviours.
For Connecterra, I directed several short documentaries about farmers that work with their technology. Each of these videos focuses on distinct key benefits of the product, such as the reduction of anti-biotics or the acceleration of the first calving age. For each video, the voice-over is translated into five languages.
Agency: Story Collective
Work: Concept, Director and Edit