Connecterra

BRAND FILMS

IDA

Connecterra builds Artificial Intelligence (AI) that helps to grow food sustainably to feed future generations. The Ida (the Intelligent Dairy farm Assistant) is their first step in a journey to make global agriculture more productive, humane and sustainable using sensors and machine learning. Ida helps farmers to run an efficient dairy farm by analyzing cow behaviours.

For Connecterra, I directed several short documentaries about farmers that work with their technology.  Each of these videos focuses on distinct key benefits of the product, such as the reduction of anti-biotics or the acceleration of the first calving age. For each video, the voice-over is translated into five languages.

Client: Connecterra
Agency: Story Collective
Work: Concept, Director and Edit